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7 Ways to Measure Your Content Marketing Success
ShareAs marketing becomes central to digital marketing strategies, marketers should measure their program’s success on more than a hunch. More and more, we’re expected to quantify the success of our...
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How To Create A Content Calendar
Share Whether weekly, monthly or quarterly, every marketer should have a content calendar to keep them on task. Doing so not only helps marketers organize content more efficiently, but it will help you...
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How To Define Your Brand Personality
ShareDid you know your brand has a personality? At least, it should. And it’s better to define it before someone else does. A given brand’s personality is a set of human characteristics that are...
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Is Mass Marketing Dead?
ShareIt’s not hard to imagine a future where interactive marketing messages are nearly inescapable. As advertising increasingly gets incorporated into our every device, brands will have even more...
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How Marketers Perceive Mobile Advertising
ShareMarketers and consumers have something in common: Neither group knows quite what to make of mobile advertising. But we’re getting there. We know, for instance, that consumers are willing to view...
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How Is Digital Marketing Impacting Customer Engagement?
Customers are more tech-savvy than ever before, and marketers have a huge arsenal of tools available for lead generation. However, consumers’ demands are growing more sophisticated. They want...
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Why Customer Engagement Is So Important
Marketing is consistently becoming more personalized and targeted, focusing on smaller groups of relevant prospects instead of a single, large audience. Marketers need to focus on building closer,...
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3 Ways To Boost Your Performance-based Advertising
Remember when purchasers paid marketers regardless of whether they were able to track and measure just how effective their campaigns were? How times have changed. With the introduction of each new...
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The 411 On Mobile Pay-Per-Click
More than half of adults use their phones to surf the Web, the Pew Research Center reported – a trend that will continue throughout 2015. That amounts to a lot more clicks and impressions available to...
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How B2B Buying is Evolving
Traditional business-to-business buying involved two things: wooing customers at live events and buying ads in hopes of hitting the jackpot. Between the digital revolution and a younger demographic...
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